Making omelets look great again
The idea for Omelet Club came out of a love/hate relationsship with the eggy dish. We love omelets but hate how most people cook them. How come no one cares about how their omelets look? Its always a mess with all ingredients just smashed together in a pan, drowned in eggs.
Anyway, we began to post nice looking omelets on Snapchat and got a lot of feedback from people who said they looked droolin good. We decided to take the project at step further and made Omelet Club; We created a cool brand identity and a playful brand voice a long with a recipe website and social media platforms.
We gained a massive following on Instagram with 57K hungry people following @omeletclub when we peaked.